COK in 2007: Putting Compassion into Action

With your help, our efforts throughout 2007 to expose the miseries endured by farmed animals and promote the concept of not eating them reached new heights—from our first ever "Best Vegetarian Restaurant" contest on VegDC.com that generated a phenomenal news story on Washington, D.C.'s NBC-4 to our Morningstar Farms campaign victory in which the Kellogg subsidiary announced it will reduce its use of eggs by at least one million in 2008 as well as create new vegan products!

We're excited to share these 2007 highlights with you. Please accept our heartfelt gratitude for your support, and we look forward to sharing updates with you throughout 2008!

• After COK and Vegan Outreach teamed up to launch MorningstarEggFacts.com, a campaign website asking consumers to urge Morningstar Farms to stop using eggs, the Kellogg subsidiary announced that in 2008, it will use one million fewer eggs while also creating more vegan options!
• COK hosts its first annual "Best Vegetarian Restaurant" contest on VegDC.com, and announced Java Green as the overall winner.
• NBC-4 in Washington, D.C. runs a phenomenally positive story about the many benefits of a vegetarian diet, featuring Java Green and COK's work to protect animals. After covering this story, the reporter, Wendy Rieger, announced that she is now a vegetarian.
• COK's newest 30-second pro-vegetarian ad, "Exploring Your Food" aired nationally on MTV, reaching countless youthful viewers with a message of compassion.
• COK designed a new Hard-Boiled Truth ad, asking readers "What's Inside Your Egg Carton?" The full-page ad ran in two issues of Ms. magazine—once on the outside back cover and once in the inside front cover—exposing the cruelties inside egg factory farms.
• WGAL-8 in Lancaster, Pa., featured a final story in the case of criminal animal cruelty against the owner and manager of Esbenshade Farms, one of the state's largest egg factory farms. While the judge did not rule in the hen's favor, the news report features an interview with COK and reveals the cruel conditions forced upon these birds. The story ends by letting viewers know that COK will continue to ask consumers to choose compassion by simply leaving eggs out of their shopping carts.
• COK releases "Easter Bunny Eggsposed," a spoof television news report revealing the miseries of egg production—it's been viewed online tens of thousands of times.
• COK's new egg carton flyer aims to expose the horrors of egg production as well as how the industry scrambles the truth.
• COK celebrated our second annual National Veggie Hot Dog Day in July with more than 30 feed-in and leafleting events hosted from coast to coast.
• COK launches two new online dining guides: VegAustin.com & VegBaltimore.com.
• Washington, D.C.'s NBC-4 featured COK in a Going Green news report about vegetarian Thanksgiving feasts.
• COK hosts more than 70 vegetarian outreach activities in the Washington, D.C.-area including feed-ins, tabling events, leafleting outings, and workshops at local schools.
• Throughout 2007, COK distributed more than 275,000 pieces of pro-vegetarian literature, including our Vegetarian Starter Guide, Vegetarian Guide to D.C. and Surrounding Areas, and Easy Vegan Recipes booklet.

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