COK Launches Hard-Boiled Truth Ad Campaign

Millions of magazine readers discover the “Hidden Cost of Eggs”

In October 2006, COK launched our newest ad campaign—“Hard-Boiled Truth”—reaching out to millions of women with a message of compassion for egg-laying hens.

At just pennies per impression, our first ad in this series, “The Hidden Cost of Eggs,” premiered in Bust and Ms. magazines. This ad not only exposes the cruelties of battery cage egg production, but it also encourages readers to choose egg-free foods, and further directs them to our website, HardBoiledTruth.com, for more information.

The feedback generated by this ad has been tremendously positive! Here are just a couple of the responses:

The egg industry has got to be one of the most cruel and inhumane industries in existence.

Not only will I quit eating eggs, I’m going to pass this info on to all my friends and family who will be just as horrified as I am. And thanks for the egg-free recipes on your site!

After seeing your ad about the hidden cost of eggs, I went to your website and it really made me sad. It also makes me want to stop eating eggs and become vegan altogether. I had no idea such cruelty was going on. I’m so glad I found your site because it has opened my eyes. Thank you.

To see a larger version of this ad and to learn more about the painful reality of egg production, visit HardBoiledTruth.com.

Want to help others crack the egg habit?

Sponsor an ad! If you’d like to place this ad in your high school, college, or local newspaper or magazine, COK will provide you with a free high-resolution file. Contact info@cok.net to inquire about ad placement.

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