Compassion Over Killing > Compassionate Action #20: COK’s 2006 Year in Review: A Look Back at Our Accomplishments for Animals

Thanks to the generosity and kindness of our many dedicated supporters, 2006 was a monumental year for COK. We grew to a full-time staff of six, our investigation inside a Pennsylvania egg factory farm led to precedent-setting case of criminal cruelty to animals, we exposed shocking cruelty inside a North Carolina turkey hatchery that now supplies Butterball, our MTV pro-vegetarian commercial campaign went national, and much more.

We’re excited to share with you these 2006 highlights from our various outreach efforts and campaigns—advances for animals that your support allowed us to accomplish.

COK’s investigation inside one of Pennsylvania’s largest egg farms leads to 70 counts of criminal animal cruelty and has received extensive media coverage each step of the way.
COK’s latest investigation inside a North Carolina turkey hatchery uncovers shocking abuse, as reported in the state’s two largest newspapers.
COK created and aired two new pro-vegetarian commercials on MTV: “Choices” and “A Side of Truth.” The campaign went national in the fall of 2006.
March 31, 2006, marks the last day the egg industry’s misleading “Animal Care Certified” logo could be advertised. That same week, COK releases EggIndustry.com, an online resource exposing the painful reality for hens on egg factory farms.

COK co-files a rule-making petition with the FDA seeking to mandate production-method labeling on egg cartons, such as “Eggs from Caged Hens”.
COK launches its first-ever National “Veggie” Hot Dog day with more than 30 feed-in and leafleting events hosted nationwide.
The Washington Post features an article about vegan eating, highlighting COK’s online resource VegDC.com as well as COK’s top picks for vegan eats.
COK places our new “Hidden Cost of Eggs” ad in two national women’s magazines.
In July 2006, COK launches a new online vegetarian dining resource: VegPortland.com.
More than 100,000 copies of our Vegetarian Starter Guide, 20,000 copies of our Vegetarian Guide to D.C. and Surrounding Areas, and 30,000 copies of our Easy Vegan Recipes booklets are distributed!