COK Lets MTV Viewers Know About Their “Choices”
“Choices”
2006
“If You Knew”
2005
“Lap of Luxury”
2005
“The Counter”
2004
“Old MacDonald’s Farm”
2004
Factory-Farmed Animals Don’t Have a Choice—But You Do!
That’s the message behind “Choices,” our fifth commercial to hit the MTV airwaves—and the most empowering one yet. From the pregnant pig in a gestation crate who is unable to turn around to the egg-laying hen in a battery cage who can’t spread her wings to the calf in a veal stall who can barely move, our hard-hitting, 30-second ad shows viewers a glimpse of some of the routine miseries forced upon factory-farmed animals every day and encourages them to take a stand against this systematic cruelty to animals by choosing vegetarian foods.
During the spring 2006 academic semester, “Choices,” ran on MTV stations in 22 cities nationwide and was viewed more than four million times. The feedback the spot generated was tremendously positive! Here’s just one of the countless emails we received:
I saw your commercial on MTV and just watched it again on your website. It made me cry but in a good way. It made me realize that becoming a vegan is worth it, and the information on your site makes me realize that even though I’m only 14, I can totally do it! You guys ROCK, thanks for everything you’re doing.
Now in its third year, our MTV Commercial Campaign has proven to be one of the most successful and cost-effective ways to expose the painful reality of animal agribusiness. What’s more, by targeting MTV’s teen and young adult viewing audience, we’re able to get the animals’ message directly to those shown by research to be the most receptive to vegetarian eating.
Haven’t seen our ads yet?
Visit COK.net to watch all five of our 30-second commercials.
Help Us Get the Animals’ Message to Even More MTV Viewers!
Your support is vital to the continued success of this powerful advertising campaign. Please visit COK.net to make a secure online donation or send checks to:
Compassion Over Killing
P.O. Box 9773
Washington, DC 20016
COK on MTV: A Campaign Timeline
In just three years, our ads—which reveal the hidden horrors on factory farms and encourage people to explore compassionate eating habits by visiting TryVeg.com—have been viewed more than 14 million times in 62 cities from coast to coast!
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