COK on MTV in 2005

In 2004, COK launched a highly successful advertising campaign, airing powerful 30-second commercials more than four million times on MTV stations across the country. In the midst of ads for everything from make-up to jeans to movies, young adults—those shown by research to be the most eceptive to compassion for farmed animals—got snapshots of the horrors forced upon those animals typically seen as nothing more than meat, egg, and milk machines.

Now in its second year, COK's MTV Commercial Campaign has reached even more viewers, sharing with them the realities of animal agribusiness and empowering them to make a difference…with every bite they take. Our two new 30-second ads—"Lap of Luxury" and "If You Knew"—are not only hard-hitting and engaging, they direct viewers to our TryVeg.com website to learn more about compassionate eating and to request a free copy of our Vegetarian Starter Guide.

We've blanketed the MTV airwaves in more than 40 cities during our 2005 campaign!

Haven't Seen Our Commercials Yet? Visit COK.net to watch all four of our ads.

Help Spread the Animals' Message: Earmark your generous contribution for MTV advertisement placement and 100% of your gift will be used solely for getting our commercials on the air! Please use the reply envelope found in this magazine or visit COK.net to make a secure, online donation. Thank you for your support…and don't forget to note your gift as designated for the MTV Commercial Campaign!

What Viewers Are Saying…

Since 2004, our pro-vegetarian ads have been viewed more than six million times, and we've received tremendous feedback: visits to TryVeg.com have skyrocketed, orders for our free Vegetarian Starter Guide have doubled, and emails and letters from viewers across the country have poured in. Here are a few responses from our spring 2005 commercials:

Two days ago, I was watching MTV and saw your commercial. I really had no idea that farm animals were treated so horribly. I wanted to let you know that I've been toying with vegetarian cooking for about a year, and your commercial sealed the deal for me. I'll never touch ham, chicken, or beef again.

I want to say "THANK YOU" for COK's influence in helping me become a vegetarian. I made the switch a few weeks ago after seeing your commercial and I feel fantastic! I've wanted to make the change for years, but always faltered. For some reason, this time was effortless. I'm so much happier with my new way of life. Thank you.

After school, I was watching TV and eating a hamburger when I saw your commercial-it basically explained why eating meat is wrong. After seeing all the cruel things that are done to the animals, I threw my burger in the trash and continued to watch. Thank you for making that commercial. I'm 16 now and plan to be a vegetarian for the rest of my life!

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