Vegetarian Outreach Update

According to Canada's national newspaper, The Globe and Mail, 19,000 people become vegetarian every single day around the world.

The reasons we choose animal-friendly options are as varied as the ever-expanding vegetarian product selection readily available in groceries and restaurants. And that's precisely why COK's vegetarian outreach efforts take so many different approaches with the same message—we can each help animals, every time we sit down to eat.

In American Living Rooms

July and August 2004 saw COK's farmed animal work on three television news stories in less than two weeks! On July 15, Washington, D.C.'s ABC affiliate, WJLA-7, ran an "I-Team" news exclusive on our latest egg farm investigation and complaint against the United Egg Producers for its use of the "Animal Care Certified" egg carton label, a logo found by the Better Business Bureau to be misleading to consumers. The next day, its affiliate NewsChannel 8 invited COK campaigns director Paul Shapiro on the air for a live 20-minute interview. The following week, on July 25, CNN ran "Free Range?," a story exposing some of the myths surrounding "free range" chicken production. The three-minute piece included footage from COK's documentary, "45 Days: The Life and Death of a Broiler Chicken" along with an interview with Paul Shapiro.

In October and November 2004, several television news programs covered our Perdue Farms slaughter plant investigation and aired video footage filmed by our undercover investigator.

		In Korean Living Rooms On June 28, 2004, the Korean Broadcasting System—South Korea's largest media network—aired an hour-long documentary about COK president Miyun Park and her animal advocacy work with COK. The program reached millions of viewers in South Korea with undercover investigative footage COK has gathered from factory farms and slaughter plants, informing viewers about the abusive treatment of animals in food production. In the following months, the program was then rebroadcast on Korean cable stations across the United States. We received scores of emails and even phone calls from Koreans thankful for learning the reality of animal agribusiness and now choosing vegetarian eating!

On Cable Access Television

In cities across the country, animal advocates get our documentaries on the air on their local cable access stations. We regularly receive positive feedback from people who saw our films and want more information on making compassionate choices to help animals.

		In Classrooms Each academic semester, COK staff members and volunteers talk with hundreds of students at high schools and universities about the whys and hows of vegetarian eating as a way to help those animals seen by many as breakfast, lunch, and dinner.

By Fast-Food Restaurants

COK's "feed-ins" are always a huge hit! What better way to encourage vegetarian eating than by passing out free samples of some of our animal-friendly favorites and letting people taste how delicious they truly are.

		In Libraries COK's factory farming exhibits are on display at several D.C. public libraries, and our free literature can't be restocked fast enough to keep up with the demand for animal-friendly materials, such as our "Vegetarian Starter Guide"!

In Restaurants

Our restaurant outreach campaign in the D.C. area has never been stronger, with more establishments working hand-in-hand with us to create vegan menus, add even more animal-friendly options, and promote compassionate eating. More than 200 restaurants catering to the vegetarian demand are on our VegDC.com site and listed in our "Vegetarian Guide to Washington, D.C. and Surrounding Areas"!

In the Streets

COK's volunteers hit the streets of the nation's capital twice each week, letting thousands of passersby know the reality of animal agribusiness. Activists engage interested Washingtonians in discussions and distribute hundreds of copies of our publications each night, including our popular "Vegetarian Guide to Washington, D.C. and Surrounding Areas."

Previous Page | Contents | Next Page