COK’s FaunaVision Van Rolls Out on Its 200th Tour of D.C.

If a picture is worth a thousand words, then a video is priceless.

Encouraging compassionate eating isn’t always easy, especially when animal agribusiness spends millions in advertising. As factory farmers work hard to maintain the disconnection in people’s minds between once living, feeling animals and what’s on their plates, we must take the animals’ horrific reality straight to the public. Showing video footage of how these animals are raised and killed for our meals is one of the best ways we can expose their suffering and guide people to choose vegetarian fare. COK has been fortunate to have one of the best outreach tools designed to do just that.

In early 2001, New York animal advocate Eddie Lama generously shared with COK his pioneering vision of a mobile theatre on wheels—appropriately named the FaunaVision. In the past two-and-a-half years, the FaunaVision has toured the streets of D.C., showing exactly what factory farmers and slaughterhouse owners want to keep out of the sight and minds of the public.

Twice each week, the theatre on wheels stops in highly foot-trafficked areas of the nation’s capital. Dozens of passersby are drawn—shocked and dismayed—by the 32-inch screen television to see and hear the misery endured by ten billion of these animals every year. Advocates are on-hand to answer questions about vegetarian eating, distribute helpful literature like our Vegetarian Starter Guide and Easy Vegan Recipes, and offer support to those inspired to take a stand against animal cruelty with their diets.

In August 2003, COK took the FaunaVision on its 200th tour of the city.

Based on letters, phone calls, emails, and comments from passersby, we know Eddie’s inspiration has made—and continues to make—an enormous difference for the animals and, for that, we are so thankful.

	From COK’s Mailbox …
Greetings, I am willing to help hand out pamphlets anytime your van is at the Metro stop. I can’t thank you enough for the work you are doing. Last week, as I was flipping through cable TV channels, I stumbled upon one of COK’s videos, The Auction Block. I’ve always known what goes on for these poor farm animals, but didn’t want to think about it. Because of what I saw, I can no longer ignore it. The message was reinforced when I encountered the van at the Metro stop. Today is my first day as a vegetarian. If I am successful (I know that I will be), I will attempt veganism in the near future. It’s a difficult transition, but it is necessary. If I can help in other ways, please let me know. SLR, Washington, D.C.

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