COK Launches New Hard-Boiled Truth Ad Campaign Exposing the Egg Industry

Magazine readers discover the “Hidden Cost of Eggs”

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This fall, COK’s newest ad campaign—“Hard-Boiled Truth”—is hitting news stands nationwide, reaching millions of women with a message of compassion for just pennies per impression.

Our first ad in this series, “The Hidden Cost of Eggs,” is now premiering in Bust and Ms. magazines. This ad not only exposes the cruelties of battery cage egg production, but it also encourages readers to choose egg-free foods, and further directs them to our website, HardBoiledTruth.com, for more information.

Egg-laying hens are among the most abused animals on factory farms today. To most consumers’ surprise, more than 95% of eggs sold in the U.S. come from birds confined inside wire cages so restrictive, they can barely even move.

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Support our Hard-Boiled Truth Ad campaign. Your tax-deductible contribution will enable us to place more ads in more magazines encouraging readers to choose compassion by choosing egg-free foods.