COK’s “A Side of Truth” Ad Wins 2009 DoGooderTV Nonprofit Video Award!

What if fast food restaurants offered diners a side of truth with every meal—truth about where their meat, eggs, and dairy products really come from?

That’s exactly what happens in COK’s hard-hitting 30-second commercial, “A Side of Truth,” winner of a 2009 DoGooder Nonprofit Award!

Earlier this year, during the spring academic semester, “A Side of Truth” blanketed the MTV airwaves and was viewed millions of times nationwide by a youthful and receptive audience.  Here’s what some of they had to say after watching our commercials:

I’ve been so close to being a vegetarian for months, and after seeing that commercial on MTV, I’m convinced it’s the right thing to do. No more meat for me! But I’m not sure what to eat to get enough protein and iron. My mom is concerned, too, but we ordered one of your veg starter guides and we also found a lot of recipes and other info on your site that was really helpful.

Last week, I saw your commercial for TryVeg.com on MTV, and I can't tell you how it has changed me. Every time I eat, I think about those images of animals, even though I haven’t touched any meat since that night.  But it haunts me, and it angers me. How is it possible that I never knew about this? All these years I had no idea that such disgusting abuse was going on. Your ad was such an eye-opener, and I just wanted to say thank you.

Haven’t seen our ad yet? Watch it now (just click play on the video screen above)!

We're confident that after viewing “A Side of Truth,” you'll want this powerful, pro-vegetarian message to reach as many people as possible. Please consider making a donation today, to help us get more ads on the air again this fall!