Feb. 2008: COK Encourages MTV Viewers to Have a Heart for Animals!

Starting on Feb. 4, COK's two most recently created pro-vegetarian commercials—"Exploring Your Food" and "A Side of Truth"—will hit the MTV airwaves in hundreds of cities from coast to coast with a message of compassion!

These powerful 30-second ads give viewers a glimpse inside the dark and cruel reality of the meat, egg, and dairy industries and further encourage them to have a heart for animals by choosing vegetarian foods.

COK launched our MTV Commercial Campaign in 2004, as a way to reach out to teens and young adults—those shown by research to be the most receptive to vegetarian eating—with a message a compassion. It's proven to be one of our most successful and cost-effective campaigns, and at just pennies per view, our ads have altogether been viewed tens of millions of times! Read what viewers are saying.

Haven't seen our other ads yet? View all seven of COK's 30-second commercials that have aired on MTV.

Help Us Spread the Animals' Message

Your support is crucial to help us keep this hard-hitting advertising campaign going strong. The voices of billions of factory-farmed animals must be heard—and with our support, they will be heard.

Please make a secure online donation today or send a check to:

Compassion Over Killing
P.O. Box 9773
Washington, D.C 20016

Rest assured that every dollar you donate towards our MTV Commercial Campaign will be used to secure even more spots for our pro-vegetarian ads!

Thank you! Earlier this month, we asked you to help us raise $15,000 for our MTV Commercial Campaign to match a special $15,000 contribution. We're excited to announce that thanks to your overwhelming support, we did it—with your help, we raised a total of $30,000 to get more pro-veg ads on the air! Please accept our heartfelt gratitude for helping us help animals.