COK Airs Ads on MTV: Empowering Viewers to Choose Compassion

Since 2004, our hard-hitting commercials have encouraged and inspired countless viewers to stand up for animals every time they sit down to eat.

COK's 2009 advertising campaign featuring two of our most powerful ads, "Exploring Your Food" and "A Side of Truth," hit the MTV airwaves on February 23.

These ads will run nationwide for five straight weeks, offering today's youth a 30-second behind-the-scenes tour inside the cruel world of factory farming and encouraging them to think about exactly what—and who—they’re eating.

Both ads direct viewers to our resourceful website, TryVeg.com, where they can learn more and request a free Vegetarian Starter Guide.  

DONATE TODAY TO HELP BUILD A MORE COMPASSIONATE TOMORROW

COK’s MTV advertising campaign has proven to be one of the most successful and cost-effective ways to shine a bright spotlight on the hidden horrors of animal agribusiness. What’s more, by targeting MTV’s youthful viewing audience, we’re able to get the animals’ message directly to those shown by research to be the most receptive to vegetarian eating.

Your tax-deductible donations are vital to helping us keep this campaign going strong. The voices of billions of factory-farmed animals must be heard—and with your support, they will be heard.

Thank you—and rest assured that every dollar you donate towards our MTV Commercial Campaign will be used to secure even more spots for our pro-vegetarian ads!