Last weeked, in celebration of Earth Day and to help kick off VegWeek (April 23-29), COK’s volunteer team in Los Angeles hit the streets to hand out pro-veg literature and impossible-to-resist vegan food samples to show others that the best way we can protect the planet is by simply leaving animals off our plates.
Volunteers Stefani Aguallo and Melissa Rivera served nearly 300 pieces of Gardein’s savory all-vegan 7-Grain Crispy Tenders (along with Gardein coupons) to Whole Foods shoppers.
The response was great! “I can’t believe this isn’t really chicken, it’s so good! I’m definitely going to buy this!” exclaimed one woman. She, along with a number of others, came out of the store with Gardein in hand, having used the coupons they just picked up from us. Another customer was so excited about COK’s work and to see us sampling veg foods on Earth Day, she signed up to volunteer at the next event.
Meanwhile, at the University of Southern California, COK volunteers gathered at the annual Los Angeles Times Festival of Books to educate LA bookworms and Earth Day festival-goers about making more sustainable and compassionate food choices. Volunteers Ceci Arias, Erica Ann Arámbula, and Joseph Romero distributed over 500 pieces of pro-veg literature including our Vegetarian Guide to Los Angeles, Compassionate Choices booklet, and Eating Sustainably brochures. The crowds were so eager to learn about veg eating that we were handing out about 15 pieces of literature per minute!