COK Success: Quorn Launches First Vegan Product!

Written by Erica Meier

quorn-forblog-275x155.jpgAfter successfully persuading several major corporations to reduce or eliminate their use of eggs and add vegan options – including Morningstar Farms, Lightlife, and BOCA Foods – COK reached out to
the UK-based company, Quorn, touted as the world’s number one brand of vegetarian meat alternatives.

Since introducing its products in the U.S. market in 2002, Quorn has become one of the best-selling frozen vegetarian brands in the country. However, all of Quorn’s products were made with eggs – until the company was contacted by COK.

After several months of research and development, Quorn recently launched its first-ever all-vegan
patty.
The new Vegan Burger will soon be available in over 1,000 stores from coast to coast, including Giant, Shaw’s, Stop & Shop, and Whole Foods Market.

And the good news doesn’t stop there! In addition to creating a new vegan item, COK’s conversations with Quorn also prompted the company to begin reducing its use of eggs overall.

According to David Wilson, Quorn Foods General Manager:

“The team at Quorn Foods, in cooperation with Compassion Over Killing, is delighted with the results of the work to reduce egg use in our product range. In addition to using 3 million fewer eggs a year, the new launch of the Quorn ‘egg-free’ vegan burger has been a huge success with our customers. It is without compromise, providing an excellent tasting product, with the texture expected of Quorn products and is completely egg-free. This product alone is expected to save over 500,000 eggs in the next year.”

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Quorn’s compassionate decision to use fewer eggs and offer a new vegan patty demonstrates the company’s leadership in bringing healthier and more humane food choices to the marketplace.

Enjoy Quorn’s new Vegan Burger today — and let’s use this momentum to let Subway know that vegan options are in demand.

With the media? Read our press release.

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